Evaluation of the European Championships Beach Handball EBT 2014 and 2016 and Their Impact in the City of Thessaloniki

Evaluation of the European Championships Beach Handball EBT 2014 and 2016 and Their Impact in the City of Thessaloniki

Journal of Sport & Recreation Management
Volume 17, Issue 1
2020
Pages: 
1-15
issn: 
1791-6933
Evaluation of the European Championships Beach Handball EBT 2014 and 2016 and Their Impact in the City of Thessaloniki
Angeliki Mavropoulou, Dimitris Hatzimanouil, Kostas Alexandris

Department of Physical Education & Sport Sciences, Aristotle University of Thessaloniki

2020
Abstract: 

The purpose of this research was to evaluate the success of the two events in Thessaloniki, not only for the sporting part but also for the tourism impact on the athletes and escorts of the missions. The survey sample was 127 and 126, tournament participants. The questionnaire used was an adaptation from the Tzetzis, Alexandris & Kapsampeli (2014) small-scale service quality survey questionnaire. The results showed that both two athletic competitions were successful, and the athletes have been satisfied. However, it seems that there was no emphasis on non-competition activities and Thessaloniki was not advertise well. The processing of the samples shows that the safety of a city, the friendliness of its inhabitants, the cost of living, has a direct correlation with the image of a city and can influence positively or negatively the visitors and contribute decisively to their desire to visit this city again. In conclusion, we might say that athletic events should not only focus on the sporting event but also on a better promotion and advertising of the place.

Keywords: 

Beach-handball, Sporting events, Sports tourism

Hellenic Scientific Association For Sport Management & Recreation - HSASMR a scientific non-profit organization and our purpose is the reflection and research on issues of management / marketing of sport.

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