«The Influence of the “Other Customers Perceptions” on Satisfaction and Behavioral Intentions in the Context of Sport and Fitness Centers»

«The Influence of the “Other Customers Perceptions” on Satisfaction and Behavioral Intentions in the Context of Sport and Fitness Centers»

Journal of Sport & Recreation Management
Volume 11, Issue 2
2014
Pages: 
24-35
issn: 
1791-6933
«The Influence of the “Other Customers Perceptions” on Satisfaction and Behavioral Intentions in the Context of Sport and Fitness Centers»
Theodorakis Nikolas

Τμήμα Επιστήμης Φυσικής Αγωγής & Αθλητισμού (Σέρρες), Αριστοτέλειο Πανεπιστήμιο Θεσσαλονίκης

2014
Abstract: 

The purpose of this study was to investigate the role of the “Other Customers Perceptions” (OCP) on overall satisfaction and behavioral intentions in the context of sport and fitness centers. More specifically, it was hypothesized that overall satisfaction mediates the relationship between OCP and two positive behavioral intentions: Word of mouth and repurchase intentions. Data were collected from 215 customers of two private health and fitness centers in Greece. Following a four step methodology, suggested by Barron and Kenny (1986), results partially supported the two hypotheses of the study. Theoretical and practical implications of the study will be discussed.

Keywords: 

other customer perceptions, satisfaction, behavioral intentions, fitness clubs.

Hellenic Scientific Association For Sport Management & Recreation - HSASMR a scientific non-profit organization and our purpose is the reflection and research on issues of management / marketing of sport.

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