The relationship between well-being, as a result of participation in small-scale running events, with running loyalty

The relationship between well-being, as a result of participation in small-scale running events, with running loyalty

Journal of Sport & Recreation Management
Volume 16, Issue 1
2019
Pages: 
13-25
issn: 
1791-6933
The relationship between well-being, as a result of participation in small-scale running events, with running loyalty
Karagiorgos, Th., & Ntovoli, Ap., Alexandris, K.

Dept of PE and Sport Science, Lab of “Sport, Tourism and Recreation Management” AUTH

2019
Abstract: 

This study aimed to test the contribution of well-being, which somebody feels through sport event participation, on the development of sport loyalty. Well-being is a new theoretical concept in sport tourism research (Doyle, et al., 2016). The sample consisted of 121 Greek runners. The research instruments were well-being- Kern, et al., (2015) and sport loyalty-Alexandris (2016). Multiple regression analysis was applied to measure positive emotions, engagement, relationships, meaning, and achievement effects on run loyalty. The research hypotheses were partially confirmed. The results, discussion and managerial implications were discussed in details.

Keywords: 

Small scale sports event, well-being, sport loyalty 

Hellenic Scientific Association For Sport Management & Recreation - HSASMR a scientific non-profit organization and our purpose is the reflection and research on issues of management / marketing of sport.

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